Who we are

At Rodania, we believe in time and stability.
Since 1930, we have been designing watches that accompany real lives : those of parents, children, and moments that truly matter.
Our Maison is Swiss. Our memory is Belgian. Our future is independent.

Rodania stands for the elegance of simple objects, meaningful by nature and chosen with care.
It is a rejection of bling. A commitment to longevity. The luxury of staying true to oneself. An iconic yet discreet brand, chic yet accessible, timeless yet sustainable : offering outstanding value for money.

At Rodania, we believe that time is not something you endure, it is something you choose.
And that a watch is not merely a function, but a memory, a bond between generations, an elegant and meaningful family object.

Since 1930, we have been creating Swiss watches that are robust, precise, and of outstanding quality.
Our story spans the Alps and the Low Countries, blending watchmaking expertise with family heritage, technical excellence with time shared together.

VINCENT GAYE – OWNER OF RODANIA

Today, Rodania regains its independence, its voice, its rhythm.
In a world where everything moves too fast, we stand for long-term thinking. For the right pace. We do not compromise on excellence.
We cultivate what truly matters.

JAN AUSLOOS – BRAND DIRECTOR, RODANIA

Since the 1970s, Rodania has become part of everyday life in Belgium, gaining popularity, in the noblest sense of the word.
Jan has witnessed the brand’s evolution over the past three decades.
Rodania has become the watch of families: communion gifts, graduation presents, and the legendary jingle that has accompanied almost every cycling race in Belgium since 1954.

Rodania has become a “Madeleine de Proust”, a quiet yet enduring reference, an integral part of Belgium’s emotional landscape.

HUBERT JANVIER – CEO OF RODANIA

Rodania is a Swiss watchmaking brand founded in 1930, which has become iconic for its elegant, accessible, and timeless watches.
Today, it is reinventing itself with a new generation of the founding family at its helm.
Blending Swiss heritage, strong popular roots, and renewed independence, Rodania speaks to those who are looking for a watch with a genuine story, a confident style, and a fair price.

FEDORA GAYE - DIRECTRICE MARKETING RODANIA

A key force behind Rodania’s comeback, Fedora Gaye leads the brand’s marketing strategy. She is driving’s Rodania’s rebranding, giving its watchmaking heritage a fresh, modern edge.

The shift marked a real turning point: the brand boosts its visibility, connects with new audiences, and sharpens its positioning. With a clear eye on the future, Rodania is already gearing up for a major milestone—the brand’s 100th anniversary in 2030.